Hooked by Nir Eyal
Learn the science behind customer habits with Hooked by Nir Eyal, a bestselling business and technology book that explores how successful products capture attention and encourage user engagement.
Nir Eyal introduces the Hook Model, a four-step process that explains how companies create products people return to repeatedly. This practical guide is valuable for entrepreneurs, product designers, marketers, and anyone interested in consumer behavior.
Why You’ll Love This Book
- Understand the psychology of user habits.
- Learn strategies for product development.
- Perfect for entrepreneurs and marketers.
- Explains how successful apps and products create engagement.







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